Fee based mortgage advisory services provide a way for mortgage professionals to be compensated for building upon what they already know about the loan process, mortgage products and origination practices, and for applying that knowledge in completely new ways for the benefit of the borrower. Homeowners often rely on generalized information they find on the internet, get from friends, family, and real estate agents. It can be broken information, pieced together, and can be quite overwhelming to sort through. This can make it quite difficult to understand and objectively assess loan suitability,

Mortgage practitioners are seeing these fee based services as a way to build long term client relationships. "There's no better way to build a sizable client base, create recurring revenue streams, and promote and maintain client trust and loyalty than to serve the best interests of your clients," says Leon Morris, executive director of MIFSP (the Mortgage Institute for Financial Services Professionals). "Whether the homeowner is looking for a mortgage, a second opinion on a mortgage, a Mortgagor Financial Representative(TM), or assistance in evaluating and retiring and existing mortgage, as a mortgage practitioner you want to be the only person the homeowner looks to before, during and after mortgage origination. These services help mortgage professional be that person," says Morris. MIFSP offers the only educational programs in Mortgage Based Financial Planning(TM).