From my sister blog, The Search Engine Marketing Weblog, "The Interactive Advertising Bureau is reporting on research done by Borrell Associates. Local online advertising is expected to grow by 46 percent in 2005 over 2004, to 3.9-billion dollars."
Paid search represents 8.4 percent of that. Key industries are general retail, and health care and, of course, mortgages.
1. I would guess a decent amount of this spending is in the mortgage category. I frequently see bid prices at $20+. (click fraud is extra painful at those prices)
Posted at 6:27AM on Dec 19th 2005 by Todd Henley